Search Engine Marketing
We are a 10+ old company in Hyderabad, India; we offer Search Engine Marketing Services. Search engine marketing (SEM) uses paid ads to make a website more visible and draw more people. It is not the same as SEO, which stands for search engine optimization. SEO & SEM is a part of Digital Marketing. SEM includes paid or online Google Ads like Pay-per-click (PPC) and cost-per-click (CPC). Search Engine Marketing is a way to help your online business grow quickly.
SEM includes ads and tactics like Paid search ads and PPC (pay-per-click/call) — the amount is based on how many times someone clicks on that ad link. Or the clicks that led to direct calls from mobile devices.
CPM stands for "cost per thousand impressions." Most companies or advertising agencies make PPC/CPC ads. Still, some people use CPM in advertising. Most of the time, this is done in show or banner ads. This is the number of people who have seen your ad, so the cost is based on that. I.e. "per thousand impressions" means the cost of seeing an advertisement by 1000 people.
