We use email marketing to cultivate relationships with potential customers/clients; keep our current clients updated about our products and services; and to offer coupons to inspire their loyalty. The email marketing mechanism helps us to track ROI; as well as analytics such as click-through rates, open rates, bounce rates and conversions.
We follow ‘CRITICAL’ (Creative, Relevance, Incentive, Timing, Integration, Copy, Attributes, Landing Page) method for running a successful email campaign. Listed below are some of the benefits of using email marketing:
Email marketing is useful for driving engagement. It increases the visibility of our brand, thereby promoting brand awareness and recognition. Email marketing is quick, simple, allows for easy referencing and can be used to send messages to multiple users at once.